Page 25 - Catalogue Export 2021
P. 25

Sieur d’Arques presents the result   occasionally abstract work all over the
        of its collaboration with visual artist   world: France, Belgium, Luxemburg,
        Designer VanBinh, who has created   Monaco, the U.S.A. and very shortly,
        the packaging of the new Premium    China.
        wine in the Première Bulle range.   He works the raw materials in
        A high-end wine                     his  workshop   situated  between
                                            Carcassonne   and  Limoux.   From
        When Sieur d’Arques and VanBinh got
        together they came up with the crazy   the casting of bronze to the use
        notion of dressing a bottle of wine   of explosive material, from clay to
        with a metal sculpture.             bullet impacts, from the compression
                                            of metal with weights or abstract
        The visual artist therefore selected   painting on canvas or calligraphy,
        his favourite raw materials to fashion   his work embodies the emotional
        an original work of art: a hand-forged   charges  that  shape  our  existence
        compression of bronze and metal     and   communicate    a   decidedly
        with a magenta patina.              contemporary message.
        The complex challenge of transposing
        this unique work of art into packaging
        has been achieved through the use
        of technical expertise and innovation.
        It should be noted that this unusual
        packaging,  with  its  unique  texture,
        reveals another facet of its design
        when exposed to ultraviolet light.


        VanBinh:  an  artist  with
        metals

        World-famous French artist VanBinh,
        a graduate of the Ecole Supérieure
        des Arts Appliqués Duperré (Paris
        3), exhibits his contemporary and
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