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C/5                                James Johnson
                                                                        Email:  james.johnson@apeelsciences.com
                                  APEEL SCIENCES                        www.apeelsciences.com                                               USA


      TO WHOM IT OFFERS VALUE AND WHAT VALUE        To whom                                                      What value
                                                   Agricultural producers                                     Coating that extends the life of the product: APEELSCIENCES offers a “powder” made from
                                                                                                              lipids and glycerolipids extracted from the peels, seeds and pulps of fruits and vegetables,
                  Agri-food sector companies                                                                  which, when mixed with water is applied to fruits and vegetables and offers a “natural coating”
                                                                                                              that allows freshness to be maintained for longer (2 to 3 times longer).
                  Companies that process organic matter and plastic
                  outside the agri-food sector
                                                   Supplier of food processing consumables                    Distribution opportunity in Spain and France. APEEL SCIENCES is interested in entering the
                                                                                                              Spanish / French markets through a local agent. Initially it will be a Distributor of the products.
                  Companies that offer technological solutions and                                            For now, in Europe they are only active in the Dutch market through Nature´s Pride
                  services to the agri-food sector


                  Companies that want to invest (or diversify) in
                  other activities
                  Local authorities, R&D centres, entities that   Entities fostering Circular Economy in general  Benchmark of Good Practice to spread in its region
                  promote circular economy in general
   Fit in Circular Economy   Contribution to environmental impact                             Contribution to economic impact               Contribution to social impact
                         Contributes to the reduction of food waste by slowing the deterioration of fruits and vegetables, and   Prevents economic loss from loss of fruit and vegetable freshness to   The company has formulations that are listed
      Design for Circularity  maintaining their shelf life as fresh product up to three times longer.
      Maintenance/Repair                                                                     growers and distributors.                     in OMRI (Organic Materials Review Institute)
                                                                                                                                           so  they  can  be  used  in  organic  products
      Reuse and recirculation
      Remanufacturing                                                                                                                      certified  by  the  USDA  and  other  entities
      Revaluation                                                                                                                          worldwide.  Therefore,  the  company  guaran-
                                                                                                                                           tees  that  the  consumption  of  the  “natural
      Recycling
      Energy recovery                                                                                                                      coating” by the consumer is healthy.
      Product as a Service

    VALUE PROPOSITION FOR “END USER”                 IMPLICATIONS FOR “END USER”                       PHOTOS / IMAGES                    REFERENCES ALREADY INTRODUCED
                                                                                                                                                 IN THE MARKET
    - Coatings derived from plants that offer fruit and vegetable companies   - The company that applies the coating has to acquire, in   The current customers of APEEL SCIENCES:
    the possibility of extending the freshness time of food.  addition  to  the  “powder  mixture”  (consumable  offered  by
                                                   APEEL SCIENCES) also a “mixing device” and an “application
     -The company offers the different elements of the “solution” so that   device”.                                                           www.hortonfruit.com
    producing companies can apply the “coating” to their fruits and
    vegetables:                                    -  The  application  of  the  product  is  done  by  spraying,                   www.ecofarmsusa.com   www.sicarfarms.com
                                                   immersion  or  brush.  It  does  not  require  high  degree  of
    (1)The powder mixture made from lipids and glycerolipids extracted from   knowledge,  but  the  company  recommends  taking  into
    fruit and vegetable husks, seeds and pulps.    consideration its indications for the handling of the mixture
    (2)Mixing equipment for the company to mix the powder with water, and   and the application on food.                            www.delreyavocado.com  www.agricolalaventa.com
    have at its disposal the “mixed liquid” that provides the coating property                                                                www.farmdirectsupply.com
    (3)The application equipment of the “mixed liquid” on the fruit/vegetable  - The coating is applied by the PRODUCER
                                                                                                                                     Empresas de distribución:
    - The coating that the producing company applies to fruits and vegeta-  - APEEL SCIENCES does not offer prices for its products,
    bles creates a natural barrier that:           although it claims that its product has the potential to save
        - Keeps moisture inside                    70% of food waste.
        - Prevents oxygen from entering from outside                                                                                www.kroger.com   www.costco.com
                                                                                                                                                    www.martins-supermarkets.com
    - The company has several patents
                                                                                                                                     www.harpsfood.com            34
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